Testimonial

"Our challenge was to find the most cost effective method of increasing our membership levels of qualified professionals that had successfully passed our stringent examination processes, and who were now eligible to join our professional body"

We decided to employ two telemarketing companies – one deployed on all our candidates who had gained their qualification within the past few weeks and months, and the other company on people that had passed further back in history up to two years before.

Somewhat surprisingly, the second company My Marketing Ltd, who were given the tougher task of motivating candidates for whom the exam pass was becoming a distant memory, scored a significantly higher number of successes in gaining new members than the first group.

We gained an unexpected additional benefit from My Marketing by gaining important marketing feedback from their more penetrative client calls; for example, we learned that most of our successful candidates were unaware that UKSIPS had actually been the Examining Body for their qualification. Undoubtedly, this fact strongly endorsed their enthusiasm for subsequently subscribing to becoming a professional member of our organisation.

To summarise, as result of increased membership and the vital market intelligence that assisted in reshaping UKSIP’s strategy, I have absolutely no hesitation in recommending My Marketing to any organisation seeking telesales to support their operations.

I have engaged My Marketing on two separate occasions in recent years, first as Chief Executive of the UK Society of Investment Professionals (now CFA UK) and subsequently as International Development Director at the Securities and Investment Institute. On each occasion I was seeking to increase the rates at which successful candidates at qualifications of the organisation concerned, converted into individual membership of the professional body. To achieve improved membership conversion rates, the highest standards of telesales information were required. My Marketing exceeded my expectations in both situations and I would not hesitate to recommend this firm when highest quality service standards are required.

John Rogers
Chief Executive, Capital Cranfield Trustees