Jaguar leaps to new highs

My Marketing Ltd were given a local business database to cold call for a Jaguar dealership, in order to promote test drives on the current range of Jaguar vehicles. Prior to the serge of the new August registrations, there was a need to encourage footfall in to the dealership.

From a list of approximately 500 businesses, 2% were converted into confirmed immediate appointments, 5% were visiting the location to discuss options and a further 2% were future leads that agreed contact for the following month.

In the initial short campaign, the dealership was delighted with the contact hit rate of 34%. In addition, the feedback from the potential client was that whilst they weren’t necessarily interested currently, a significant number were happy to hear from them in the future and confirmed their full details. Therefore, building a healthy prospective client list for them.

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